Don Dowd, Offline Marketing Expert
Don’s entrepreneurial career began in 1990 at age 17 when he launched his own landscaping company. He rapidly expanded the business to over 150 customers and sold it, moving on to his next venture of founding Valley View Tree Experts in Media, PA. As Don’s marketing expertise generated continual growth for his tree service company, he took on yet another career: real estate. At age 22, he purchased and renovated several fixer-upper properties and resold them for substantial profit. Within 5 years, Don built his first of many million dollar homes.
Don was a top-producing listing agent for ReMax of the Main Line from 2009 to 2016 before moving on to Springer Real Estate where he is a realtor now. He has sold over $20 million of his own real estate holdings nationwide. One of the biggest contributors to Don’s real estate success has been the use of Handwritten Direct Mail. This highly successful advertising technique allows Don to target specific homeowners who are potentially planning to sell their homes. Seeing the high rate of return this technique had in his real estate business, he got inspired to put this concept into action for other industries and soon discovered a remarkably high success rate for home contracting businesses. Don put this idea into action through the creation of Tree Leads Today, which has since generated unprecedented growth for tree service companies.
Jason Lomberg, Online Marketing Expert
Jason Lomberg is a senior Internet marketing and development professional with over 20 years of experience in Internet marketing, development, and strategy. Combining his unique expertise in marketing and technology, Jason is a leading expert in producing high search engine rankings that generate measurable leads. Jason started his career in 1995 by co-founding Interactive Service Technologies Inc., a Philadelphia -based Internet development company. His primary roles were developing new business, managing accounts, supervising website development projects, and implementing search engine optimization techniques. By 2005, as an accomplished Internet marketing consultant, Jason founded Creative Ventures, which focused on Internet marketing via localized search engine optimization (SEO). Jason partnered with marketing agencies throughout the Philadelphia area, using his extensive experience to strategize and implement Internet marketing and SEO services to their clients. One of his hallmark successes was his ability to track leads down to the exact keyword that was searched on Google and other search engines, tracking these leads down to the sale and creating ROI reports from this information.
Some of Jason’s noteworthy accomplishments:
- 2009: “Benjamin Franklin Award” for direct marketing excellence by the PDMA for his marketing achievements with a multi-million dollar tree company, Rick’s Tree Service.
- 2009: “Marketer of the Year Award” from the Philadelphia American Marketing Association in conjunction with his marketing achievements with Vision House Marketing.
- Founded the E-commerce Counsel at the Philadelphia Direct Marketing Association, a marketing agency with whom Jason was partnered.
- Developed “True Online ROI”, an Internet Marketing measurement tool that calculates and reports on both PPC marketing and natural SEO, assisting website marketers in making smarter advertising decisions.
- Achieved approximately 1000% increase in monthly leads for a local contracting company by implementing both natural SEO and PPC strategies
- Achieved top 5 Google rankings for over 100 targeted keyword phrases for a local outdoor furniture business, increasing monthly leads by over 500%
- Programmed an online Customer Management System for a furniture company, populated by a “request for price” lead generation strategy, increasing leads to sales by over 30%
- Co-founder and developer of “Constant Targeted Touch”, an online application that assists media companies in selling advertising via direct marketing that utilizes CRM and online measurement tools.
- Founded and developed a network of Philadelphia-based Internet directories, attaining top search engine rankings for a variety of targeted keyword phrases. At its peak, the Philadelphia Marketing Directory was delivering over 8,000 leads a month.
- 2009: “Marketer of the Year Award” from the Philadelphia American Marketing Association for his marketing achievements with Vision House Marketing.
- Founded the E-commerce Counsel at the Philadelphia Direct Marketing Association, a marketing agency with whom Jason was partnered
- Developed “True Online ROI”, an Internet Marketing measurement tool that calculates and reports on both PPC marketing and natural SEO, assisting website marketers in making smarter advertising decisions.
- Achieved approximately 1000% increase in monthly leads for a local contracting company by implementing both natural SEO and PPC strategies
- Achieved top 5 Google rankings for over 100 targeted keyword phrases for a local outdoor furniture business, increasing monthly leads by over 500%
- Programmed an online Customer Management System for a furniture company, populated by a “request for price” lead generation strategy, increasing leads by 30%
- Co-founder and developer of “Constant Targeted Touch”, an online application that assists media companies in selling advertising via direct marketing that utilizes CRM and online measurement tools.
- Founded and developed a network of Philadelphia-based Internet directories, attaining top search engine rankings for a variety of targeted keyword phrases. At its peak, the Philadelphia Marketing Directory was delivering over 8,000 leads a month.
Jason earned his MBA with a concentration in eCommerce from Rutgers Graduate School of Business in 2001. He also has a B.A degree in Marketing from Rutgers Business as well as a degree in Computer Science.
